La Festa di Martina
- CategoryVideo
- Genreweb video
- ClientAssociazione Glut 1
- SponsorNestle’
- FieldMedicine, rare disease
Project
A short web video featuring renowned chef Simone Rugiati alongside real young patients affected by Glut1 Deficiency Syndrome, a rare disease that prevents their brains from metabolizing glucose as fuel. The video renacts a birthday party where all the children decide to change the menu to accommodate their friend affected by the condition. The chef offers expert advice and unveals a recipe to create an inclusive menu and a birthday cake for Glut 1patients. Enhanced with cartoon-like graphics, the video delivers a powerful message of inclusion and was broadcasted on RAI 1 during the Telethon Marathon to raise awareness about rare diseases.