A custom-built cylindrical immersive cinema with a surrounding screen was meticulously designed and constructed for our clients during the Focus Live fair in Milan. Thanks to an advanced video mapping system, up to 15 visitors at a time experienced a breathtaking five-minute immersive journey inside the human body. Combining real footage, state of the art graphic animation, and enveloping sound, the experience guided audiences through the fascinating world of gene therapy and its crucial role in treating rare diseases. To expand its reach, the video was also adapted for television and 3D viewing, ensuring a wider audience could be engaged