La Festa di Martina
  • CategoryVideo
  • Genreweb video
  • ClientAssociazione Glut 1
  • SponsorNestle’
  • FieldMedicine, rare disease

Project

A short web video featuring renowned chef Simone Rugiati alongside real young patients affected by Glut1 Deficiency Syndrome, a rare disease that prevents their brains from metabolizing glucose as fuel. The video renacts a birthday party where all the children decide to change the menu to accommodate their friend affected by the condition. The chef offers expert advice and unveals a recipe to create an inclusive menu and a birthday cake for Glut 1patients. Enhanced with cartoon-like graphics, the video delivers a powerful message of inclusion and was broadcasted on RAI 1 during the Telethon Marathon to raise awareness about rare diseases.

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